You found my new website!
After months of fine-tuning, my new logo is complete. The talented Coventry, of FlyBox Design was wonderful to work with, and created the perfect logo that I'm in love with.
The process was both fun and informative. First, we discussed the different aspects of my business. To figure out the right direction to go, we then met several times to explore and refine different design concepts. It gave me the opportunity to really figure out what my business offers, and how I want to direct my energy to continue building the business I envision.
The last time I thought about all these things was during massage school when we wrote business plans. I looked over my plan during the rebranding, and was floored to see that my current practice is exactly what I hoped I could someday have in an ideal world (live in the mountains, have a full massage practice, teach massage, and be a sponsored trail runner, among other things). Revisiting what I wrote back then was also a good reminder that business plans are not meant to be static documents, but rather an ongoing process to revisit every few years as my goals and vision morph.
I didn't mean for this post to become sappy and inspirational, but a quote comes to mind that an instructor shared with us:
Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now." -Goethe
I can't help but think there's something to that, given how things have worked out. As I think about where I want to go from here, for the next many years, I realize I need to be a little careful about what I start putting energy toward, as it just might happen. I'll let you know in seven years.